London Sitecore User Group at Sitecore - September 2025

Join us for our end of summer UK Sitecore Technical User Group meetup of 2025.

Kindly hosted by Sitecore in their London Paddington office, just a short walk from Paddington train station.

For this event we're featuring an extended double-bill of speakers direct from Sitecore. Of course, there will also be time to catch-up with fellow members of the community along with food and refreshments, provided by Sitecore.

Note that for security reasons you must RSVP for this event in advance to get in the door.

Sitecore
10 Eastbourne Terrace, London W2 6LG
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Agenda

17:30
Arrival and networking
18:00

Building content for the age of AI-powered searches

Profile photo of Surya Shanmugam
Surya ShanmugamAssociate Product Marketer at Sitecore

AI-powered discovery tools like ChatGPT, Perplexity, and Google’s AI Overviews are rewriting the rules of search. Visibility is no longer just about keyword density, it’s about being understood and reused by large language models and AI bots. During this session we'll explore how we should be adopting content strategies for an AI-first landscape, and how Sitecore can support AI-ready content delivery.

18:45
Break
19:00

XP to XM Cloud migration strategies

Profile photo of Sean Carter
Sean CarterManager, Professional Services at Sitecore

Migrating from Sitecore XP to XM Cloud is more than a technical upgrade but a business transformation. The shift from a monolithic, on-premises platform to a SaaS-based, headless, and composable model changes how organizations build, deliver, and govern digital experiences. In this session, we’ll break down the differences between XP and XM Cloud and outline migration approaches.

20:00
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